Mission: Commit to the improvement of education, provide the art-of-state products to users and bring benefits to the education, business and government.

Goal: To become one of the largest and the most competitive digital education products manufacturers in the world.

Core Values: Trust worthiness, Innovation, Harmony, and the Win-Win Principle.

Service Concepts: Concern, Promptness, Professionalism, Meticulosity, Satisfaction.

1.Concern: Always remain concern with customer’s demands and their degree of being sufficed; be fully concerned with development demands of the society; actively care for the reasonableness of employee career plans.

2.Promptness: The customer service department responds to customer messages within 24 hours; the leadership carries out special studies on important industrial policies or major events and takes measures within 5 days after learning the information; the company releases relevant information at the soonest time through website, email, fax, telecommunication, statement, and news media etc.

3.Professionalism: Accurate judgment, quick action, standardized operation, and low cost.

4.Meticulosity: Complete investigation, careful analysis, thorough preparation, careful operation, and zero error.

5.Satisfaction: Regard customer’s satisfaction as the starting point and the ultimate evaluation criteria.

Development Concepts: Create things that others don’t have, offer better things that others also have, make things new when others have good things, and make things unique when others also offer new things.

Quality Guidelines: Standards first and good quality; continuous improvement and first class brand; faithful compliance with contracts and long lasting service